Location is the central issue for GOLD to go™ ATMs. The proper selection of location is critical for the success. Locations of preference are at airports, hotels, shopping centers, casinos, cruise liners and also in banks and jeweller shops – places with large attendance, an attractive environment and high security standards.
The operator decides on location preferences within the framework of GOLD to go™ requirements. There are some mandatory conditions – they must be met – and some, which can – in case of non-compliance – be compensated for by the fulfillment of other, particularly favorable conditions. The proper combination of the various criteria will determine the pros and cons of the location’s qualification.
- Inside buildings
- Location must have special security (camera surveillance, security service, or likewise)
- Electric power supply
- LAN connection
- Not reachable by heavy vehicles (trucks)
- Easily accessible for service personnel
- Easily accessible for system partner
These criteria are subject to evaluation:
- High attendance by passers-by
- In view of passers-by
- In view of other facilities (vending machines, shops)
- In view of resting areas (seating)
- Cultivated environment (condition of facilities, cleanliness)
- Mid-range to high purchasing power level of clientele
- Opportunity of individual advertisement at/close to installation location
- Extended daily accessibility for clientele






