The service package of the GOLD to go® franchise system enables the franchisees to focus on their very own business tasks, namely the successful sales of GOLD to go® products and services, the consulting and customer support and staff leadership.

Thus, franchising is a partnership for more secure and greater success. Hallmark principles are: independence, vertical cooperation, mutuality, division of labor and specialization. Franchising promotes and preserves independence within the framework of individually chosen limits, which constitutes the very guarantee for the success of this concept.

Franchising is thus a proven concept for:

• Success
• Profit
• Security and
• Independence

last update: December 2009

The GOLD to go® franchise partnership is founded on the key notion that: “Self-employed, independent people are motivated people!” The success of the entire system depends mainly on the entrepreneurial thinking of the people involved on every level. That is also the reason that self-employment is a top priority of the partnership. All partners in the system are legally independent entrepreneurs. They act in their own name and on their own account and thus also bear the risk for their invested capital and their economic success.

The GOLD to go® franchise partnership’s motto is: “Entrepreneurship on various levels!” The system center is working on a different level than the individual GOLD to go® franchisees. All participants of the system are cooperating and supporting each other and therefore form a strong symbiosis, securing the success of each one.

The more partners will join the system, the stronger will be the outward efficacy. This fact, among others, is a key element of the underlying idea and for the efficiency of the GOLD to go® franchise partnership. Moreover, this means that each individual partner is vital for strengthening the entire system in the market.

The GOLD to go® franchise partnership works according to the principle: “Pull together as a team!” Thereby, the proven GOLD to go® concept is being implemented to the advantage of all partners. Together, we pursue the same goals and the partners provide mutual support to each other. The GOLD to go® system center is simply providing unidirectional support to the partners, but the partners also work to support each other and the central by feedback and information from their daily work, from the market and from the frontline sales.

The trademark GOLD to go® is being represented and strengthened by each individual partner and recognized by the customer. For a uniform – i.e. unified – appearance and operation, guidelines have been developed especially for the following areas:

• corporate identity (the brand GOLD to go®)
• quality standards
• marketing

GOLD to go® partners recognize this as crucial: “Focussing on the very own strengths!” As each GOLD to go® franchise system presents a closed vertical distribution channel, each function in this system is, on principle, only carried out once, and only where the circumstances for it are most promising.

This way, our GOLD to go® franchisees will receive services and support from the GOLD to go® system center in a way that alleviates their workload.
These include, among sector-specific, commercial and organizational help, support regarding marketing and distribution concepts, GOLD to go® documents concerning products and services, specialized basic and extended training and financing models, controlling, benchmarking and reporting, which contribute to minimizing business risks.

The key advantage of the GOLD to go® franchise partnership is: “Benefitting in the same way that members of a corporation do!” In its role as the system central of a large, internationally operating organization, it makes good economic sense for GOLD to go®, to employ specialists centrally. These experts and specialists put together concepts and implementation instruments for GOLD to go® on a professional basis. Thus, the franchisees benefit from advantages usually only present in large corporations. Therefore, each single partner benefits from the work of these experts without having to sustain their expenses on their own. This is, among others, a key element of the successful profit strategy and the competitive advantage for GOLD to go® franchisees (marketing professionals, vending machine developers, logistics experts, security specialists and many more).