For the usage of the trademark, the know-how, the concept and the implementation instruments and for ongoing support services, the GOLD to go® franchisees will pay a common entrance fee, and also running fees.
- a successfully proven concept
- a protected logo
- detailed manuals
- access to the system-owned intranet
- a franchise contract
- guaranteed territorial protection, with no further franchises given out in that area
- clear corporate identity and a corporate design
- basic training, continuous consultation starting from the planning and project stage up to the opening of the new business location
The entrance fee depends on the size of the area and the development of the franchise system. The more successful the system operates, the higher will be the franchise entrance fees. At this time, a franchise entrance fee of EUR 25,000.00 (without VAT) is imposed.
- continuous consultation and support
- regular services by the system center
- the development of marketing strategies and instruments
- continuous development and protection of the system
- cultivation and further development of the product range
- the extension of the franchise system – world-wide expansion
- continuous training of the franchisees and support in further training of their staff
- information exchange via the system-owned intranet and regular meetings
- ongoing controlling, benchmarking and business planning
- setting of quality standards and continuous quality control, and many more
The franchisee receives 73 % of the returns after costs are deducted.
Currently, a monthly running franchise fee amounting to 25% of the returns (contribution margin – DB/Deckungsbeitrag II) from the ATM is to be paid to the GOLD to go® system center. If the franchisee has been supported or enlisted by an area developer, the GOLD to go® system center receives only 5% of the returns from ATM (contribution margin – DB II) and the responsible area developer receives 20%. Things remain unchanged for the franchisee.
