Among the responsibilities of the GOLD to go® system center are numerous specific detailed tasks surrounding the trademark GOLD to go® as well as supporting measures for the system partners:

• Search and selection of system partners
• Partner management
• Organizing and co-designing for our system partners, e.g. through our advisory board
• Further development of our gold vending machines
• Assembling product portfolios according to the service philosophy in coordination with the system partners
• Presentation of the price policy
• Organization of centralized purchasing and centralized equipping of the ATM’s to ensure consistent quality standards
• Creation of location profiles as basis for business location assessment
• Provision of operational ATM’s with precontracted labels and marking elements
• Determination and maintenance of the internationally protected trademark and corporate identity
• Creation of marketing concepts for local, regional, transregional and international advertisement
• Creation of distribution concepts
• Concerted development of marketing plans
• Concerted determination of development goals and business plans, as well as controlling of processes and ensuing benchmarking
• Conception and implementation of training and conferences
• Securing of trademark, regional and customer protection
• (Further) development of contracts and system manual
• Creation and maintenance of a franchise intranet