Competitive edge by using gold ATMs
The gold vending ATM achieves revenues by gold*
The average sales value at gold ATMs is approx. 400 Euro per transaction. Depending on the location the product offering can be extended to: silver, investment jewellery, trendy and valuable jewellery products, gemstones/diamonds.
Absorbing overhead yields during extreme market crisis
Gold ATMs are replenished several times a week if demand requires. Perfectly organized commodity-money-inventory circuits, redundant supply chains and just-in-time logistics guarantee maximum precious metals disposability and optimum market satisfaction during times of extreme market/financial crisis.
Freeing staff capacities
Analog to the cash distribution by a cash dispenser (ATM) the gold vending ATM also surrenders of sales staff.
Increasing business with existing customer accounts
The gold ATM reduces barriers against the purchase of physical gold. Thus the exploitation of customer potential can be improved or increased.
Acquisition of new customers
By setting up gold ATMs at locations like banks, shopping malls, jewellers or luxury hotels, etc. not only existing customers visit the locations, but also new potential customers come to those sites.
Effektive target group marketing
Money laundering prevention rules require customer identi-fication at certain thresholds (this is individually program-mable or by opt-in procedure). Generated data can be used
for the acquisition of new customers.
Creating differentation vs competitors
The gold ATM creates a real differentiation, because …
…it offers products at fair, real-time prices, it is modern and innovative…
and thus has positive impacts on the image of the operator.
* In a further development stage the gold ATM will achieve additional revenues by gold buybacks.